Insights from Salted Stone

Company & Culture

Salted Stone’s Hottest Takes from INBOUND ‘19

We’re back from HubSpot INBOUND ‘19 and ready to share our hottest takes about parental leave, conversational marketing, multi-touch attribution, and more.
Adam Zabinsky

You’ve Been Lied to About Personalized Email Marketing

Email personalization is often unnecessary and can actually be a turnoff for potential buyers. So why do people keep recommending it?
Ben Sack

Beyond Words: A Guide to Interactive Content

For B2B and B2C brands, interactive content can drive higher engagement, conversion and close rates. Leverage the power of clickable, user-friendly assets at all stages of the buyer's journey using our guide (created with our partners at Ceros!)
Abby Thompson

Increasing Dwell Time & Building for Engagement

A few additional seconds of dwell time on your website can dramatically impact it's effectiveness and bolster your SERP rankings. Are you designing and creating content with engagement in mind?
Brandon Jones

An Introduction to Emotional Marketing

Have you ever found yourself tearing up (or sobbing uncontrollably) at a commercial? That’s emotional marketing at work.
Meika Birch-Davis
2020 Future

2020 Future Trends In Marketing

Today’s marketing is all about the customer or consumer. Whether you are B2C or B2B – it doesn’t matter, it’s all about B2H - Business to Human.
Tony Eades

SEO 101: A Story of the Pillar Page

SEO strategies are always evolving; just when you think you’ve got it down pat, there’s another piece of the puzzle that’s missing.
Michael Peach

Salted Stone's Hottest Takes from INBOUND 2019

The Salted Stone team had an incredible time at INBOUND ‘19! Here are some of our team's hottest takes from the marketing industry’s favourite conference:
Tony Eades
Business Strategy

Yet Another ‘Looking Ahead: 2020’ Blog Post from a Digital Agency

“2020 sounds futuristic, mysterious and fast paced, however... 2020 needs to be realistic, clear and well planned"
Tony Eades

Chatbots, AI, and User Experience

Not surprisingly, a lot of companies now want to sell you a chatbot very badly, regardless of whether it’ll improve your customer experience or not.
Michael Peach
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Branding Business Strategy

Beyond Demographics: Building a Buyer Persona to Understand Your Customer

An often-overlooked key to marketing success is your buyer persona.
Tony Eades
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Five B2B companies killing it on Facebook by doing the unexpected

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The Four Steps to a Marketing Action Plan

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Meika Birch-Davis

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The Strategic Marketing Process - Part 1: Strategy & Tools

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