Insights from Salted Stone

Customer Success

Salted Stone Helps Boxed Water Operationalize a Shift in Messaging: A Social Media Marketing Campaign Case Study

Boxed Water is a sustainable water company that offers a more eco-friendly alternative to single-use plastic water bottles.
Talar Malakian
Company & Culture

Hello, Dublin: Salted Stone has Set Up Shop Across the Pond

We’ve entered the EMEA region full steam ahead, and our team in Dublin is ready to help your business grow.
Paige Sander
Company & Culture

Salted Stone’s Hottest Takes from INBOUND ‘19

We’re back from HubSpot INBOUND ‘19 and ready to share our hottest takes about parental leave, conversational marketing, multi-touch attribution, and more.
Adam Zabinsky
Marketing

You’ve Been Lied to About Personalized Email Marketing

Email personalization is often unnecessary and can actually be a turnoff for potential buyers. So why do people keep recommending it?
Ben Sack
Media Hit

Is brand monarchy losing momentum after almost 70 years?

With the Duke and Duchess of Sussex releasing their bombshell statement that they'd no longer play senior roles within the Royal family - is the Queen losing her grip on Brand Monarchy?
Tony Eades
emotion-jacking-web4
Marketing

An Introduction to Emotional Marketing

Have you ever found yourself tearing up (or sobbing uncontrollably) at a commercial? That’s emotional marketing at work.
Meika Birch-Davis
2020 Future
Marketing

2020 Future Trends In Marketing

Today’s marketing is all about the customer or consumer. Whether you are B2C or B2B – it doesn’t matter, it’s all about B2H - Business to Human.
Tony Eades
SEO
Marketing

SEO 101: A Story of the Pillar Page

SEO strategies are always evolving; just when you think you’ve got it down pat, there’s another piece of the puzzle that’s missing.
Michael Peach
s2Inbound
Marketing

Salted Stone's Hottest Takes from INBOUND 2019

The Salted Stone team had an incredible time at INBOUND ‘19! Here are some of our team's hottest takes from the marketing industry’s favourite conference:
Tony Eades
lookingforward-S2-AU
Business Strategy

Yet Another ‘Looking Ahead: 2020’ Blog Post from a Digital Agency

“2020 sounds futuristic, mysterious and fast paced, however... 2020 needs to be realistic, clear and well planned"
Tony Eades
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Chatbot-messages-example
Marketing

Chatbots, AI, and User Experience

Research on chatbot UX is starting to reach a critical mass. At the same time, chatbot technology is now affordable enough for small and mid-size companies. Not surprisingly, a lot of companies now want to sell you a chatbot very badly, regardless of whether it’ll improve your customer experience or not.
Michael Peach
HubSpot Partner

So you've bought Hubspot, now what?

You’ve joined the trend, taken the next step in your marketing journey and chosen the worlds #1 Inbound Marketing & Sales Software, HubSpot. The big question is, now that you’re using this amazing platform that can help you improve results, what’s next? How do you start? And how do you start well!
Michael Peach
Business Strategy

How to measure operational efficiencies of content production in B2B marketing

B2B companies are spending more and more money on B2B content marketing these days. In the US alone, it has been estimated that B2B companies spend $5.2bn on content creation; around 55% of their marketing budgets. You would hope that marketing executives would have ways to know what was working and what wasn’t, but according to the latest Gleanster report, that’s often not the case.
Tony Eades

Featured Case Studies

Business Strategy

The importance of aligning sales and marketing KPI's

This is a pretty cool post and it's about something'
Andrew Levy
Business Strategy

6 of the best strategies for targeted lead generation

This is a pretty cool post and it's about something'
Hannah Stack
Marketing

7 Steps to building campaigns that focus on quality

This is a pretty cool post and it's about something'
Tony Eades