Insights from Salted Stone

Marketing Strategy

The DIY Buyer Persona Worksheet

Your DIY Buyer Persona Worksheet comes with a ready-to-use template which will enable you to action in-depth audience research, understand customer needs & goals, craft targeted messaging & content as well as align your cross-functional teams to better serve your customers...
Tony Eades
Working Remotely, Team Collaboration

Working Better… From Home!

The way we work has shifted dramatically in the past few weeks. Businesses that have for years relied on working collaboratively in an office environment are being forced to move online with staff having to work from home; many of them for the first time.
Michael Peach
Going Digital, Marketing Strategy

Facebook's COVID-19 Consumer Trends Revealed [Interview]

Facebook’s Group Industry Director, Paul McCrory shares with us how the platform is using new technologies to help keep people and businesses connected during COVID-19.
Tony Eades
Going Digital, Marketing Strategy

4 simple tricks to upgrade your website UX during the COVID-19 crisis

No matter where you are on your journey, great website UX is critical to effectively serving your customers’ needs and is a fundamental contributor to the success of your business. 
Mitra Aspandiar
Free HubSpot Portal Audit
Going Digital, Marketing Strategy

FREE HubSpot Portal Audit

The most successful inbound strategies leverage HubSpot as the engine for marketing and sales growth, however, very few know how to truly harness the platform’s power. If you happen to be one of those few, your strategic efforts may unintentionally fall flat. Take advantage of this opportunity to learn how to maximise your use of HubSpot...
Tony Eades
Marketing Strategy

Strategies for Maximising the Impact of Your CRM

Companies often invest in CRM platforms and expect the benefits to materialize without a utilization strategy in place. The key to making the most of a CRM is to treat it as a means to an end, one that enables strategic business execution, rather than an end in and of itself. Download this free presentation and start...
Tony Eades
Marketing Strategy

The DIY Buyer Persona Worksheet

Your DIY Buyer Persona Worksheet comes with a ready-to-use template which will enable you to action in-depth audience research, understand customer needs & goals, craft targeted messaging & content as well as align your cross-functional teams to better serve your customers...
Tony Eades
Going Digital, Marketing Strategy

A Paid Media Deep Dive with Dave Levett at Murmur

Dave Levett, Director of multi-award winning paid ad agency Murmur on how to be effective with your paid media strategy during COVID-19
Tony Eades
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Marketing Strategy

FREE Website SEO Audit

Whilst opportunities abound for customer acquisition in the online space, it’s simply not enough to launch a website then wait in the hope of being discovered. Regular assessment of your SEO strategy is critical to getting found by your audience via organic search. It’s time you stop neglecting SEO and uncover optimisations with impact!
Michael Peach
Marketing Strategy, Business Sustainability

The key to creating a lead generating website

Nielsen Group did a survey recently and found that we have just 59 seconds on a website before we lose our visitors. So why do they leave? Well, there's three main reasons they reckon from this survey.
Tony Eades
Going Digital, Marketing Strategy

Inbound Marketing: Converting your website visitors into leads

So you've got visitors to your website, but how do you convert them into leads? Well, the first thing to do is to think about why they're there on your website in the first place.
Tony Eades

Featured Case Studies

Marketing Strategy

How do I plan effectively in today’s market?

So your marketing isn't working effectively anymore. Yet this is the best time for marketing. Let me tell you why...
Tony Eades
Going Digital, Marketing Strategy, Business Sustainability

Time for a Marketing Action Plan

The way we work has shifted dramatically in the past few weeks. Businesses that have for years relied on working collaboratively in an office environment are being forced to move online with staff having to work from home; many of them for the first time.
Tony Eades
Going Digital, Marketing Strategy

10 SEO Mistakes to Avoid During a Website Redesign

It's easy to get lost in the look and feel of design when you're contemplating a website redesign. If you want to ensure that your new site will resonate with your target audience (and to save yourself some major headaches down the road), be sure to check out the ebook to learn more...
Tony Eades