Insights from Salted Stone

Marketing Strategy

The DIY Buyer Persona Worksheet

Your DIY Buyer Persona Worksheet comes with a ready-to-use template which will enable you to action in-depth audience research, understand customer needs & goals, craft targeted messaging & content as well as align your cross-functional teams to better serve your customers...
Tony Eades
Free Resource
Working Remotely, Team Collaboration

Working Better… From Home!

The way we work has shifted dramatically in the past few weeks. Businesses that have for years relied on working collaboratively in an office environment are being forced to move online with staff having to work from home; many of them for the first time.
Michael Peach
Blog Article | 6 min read
Going Digital, Business Sustainability, Business Growth

How to Humanise your AI According to Drift’s VP of Content

This is a pretty cool post and it's about something'
Tony Eades
| 28 min read
Going Digital, Marketing Strategy

Facebook's COVID-19 Consumer Trends Revealed [Interview]

Facebook’s Group Industry Director, Paul McCrory shares with us how the platform is using new technologies to help keep people and businesses connected during COVID-19.
Tony Eades
Blog Article | 15 min read
Going Digital, Marketing Strategy

4 simple tricks to upgrade your website UX during the COVID-19 crisis

No matter where you are on your journey, great website UX is critical to effectively serving your customers’ needs and is a fundamental contributor to the success of your business. 
Mitra Aspandiar
| 5 min read
Free HubSpot Portal Audit
Going Digital, Marketing Strategy

FREE HubSpot Portal Audit

The most successful inbound strategies leverage HubSpot as the engine for marketing and sales growth, however, very few know how to truly harness the platform’s power. If you happen to be one of those few, your strategic efforts may unintentionally fall flat. Take advantage of this opportunity to learn how to maximise your use of HubSpot...
Tony Eades
Free Resource
Going Digital, Business Sustainability

Digital Strategy & Covid-19: How Agile Businesses Are Making It Work

It's time to pivot to new digital solutions which could save your businesses skin — or even help turn this into a business opportunity.
Tony Eades
Blog Article | 4 min read
Going Digital, Marketing Strategy

How to Dive into Paid Media Strategy During COVID-19

Dave Levett, Director of multi-award winning paid ad agency Murmur on how to be effective with your paid media strategy during COVID-19
Tony Eades
Blog Article | 13 min read
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Going Digital, Marketing Strategy

Inbound Marketing: Converting your website visitors into leads

So you've got visitors to your website, but how do you convert them into leads? Well, the first thing to do is to think about why they're there on your website in the first place.
Tony Eades
Video
Going Digital, Marketing Strategy, Business Sustainability

Time for a Marketing Action Plan

The way we work has shifted dramatically in the past few weeks. Businesses that have for years relied on working collaboratively in an office environment are being forced to move online with staff having to work from home; many of them for the first time.
Tony Eades
Video | 2 min read
Going Digital, Marketing Strategy

10 SEO Mistakes to Avoid During a Website Redesign

It's easy to get lost in the look and feel of design when you're contemplating a website redesign. If you want to ensure that your new site will resonate with your target audience (and to save yourself some major headaches down the road), be sure to check out the ebook to learn more...
Tony Eades
Free Resource

Featured Case Studies

Going Digital, Business Support, Marketing Strategy

Marketing in a Crisis

Major events around the world have either been cancelled, postponed or gone online. From the 2020 Summer Olympics in Tokyo to the Cannes Film Festival to South by Southwest, the annual media festival in Austin, Texas. Forbes’ Coronavirus Cancellation Tracker revealed that more than 57 Million attendees had so far been affected after their events were cancelled or rescheduled.
Tony Eades
Blog Article | 6 min read
Going Digital, Business Support, Marketing Strategy

Prospecting Through COVID-19

According to some media buyers and marketers, COVID-19 will have a bigger impact on advertising than the global financial crisis (GFC). To say it’s a unique time in the world is an understatement, and we have no playbook for these uncharted times.
Tony Eades
Blog Article | 3 min read
Going Digital, Marketing Strategy

Five Fantastically Free Applications to Spin a Crisis in Your Favour

Both your customers and remote-working team members are leveraging digital platforms more than ever in an effort to reinvent normality. With internet usage up 70% during the COVID-19 crisis this brings about a wealth of opportunity, but to stay ahead of the game you need the right gear to play. 
Timothy Eades
Blog Article | 9 min read