Insights from Salted Stone

Marketing Strategy

The DIY Buyer Persona Worksheet

Your DIY Buyer Persona Worksheet comes with a ready-to-use template which will enable you to action in-depth audience research, understand customer needs & goals, craft targeted messaging & content as well as align your cross-functional teams to better serve your customers...
Tony Eades
Working Remotely, Team Collaboration

Working Better… From Home!

The way we work has shifted dramatically in the past few weeks. Businesses that have for years relied on working collaboratively in an office environment are being forced to move online with staff having to work from home; many of them for the first time.
Michael Peach
Going Digital, Business Sustainability, Business Growth

How to Humanise your AI According to Drift’s VP of Content

This is a pretty cool post and it's about something'
Tony Eades
Business Sustainability

Business Intelligence: Why agile decision making is critical to business survival

Business Intelligence (BI) leverages software and services to take your businesses data and transform this into actionable insights that help to inform your strategic and tactical business decisions.
Michael Peach
Business Support, Business Sustainability

Free Working From Home Checklist!

Working from home ... while a dream for some, it can be quite daunting for most. To help support you during this time, we have compiled two working from home checklists (one for employees and another for employers). Download now!
Tony Eades
Going Digital, Business Sustainability

Digital Strategy & Covid-19: How Agile Businesses Are Making It Work

It's time to pivot to new digital solutions which could save your businesses skin — or even help turn this into a business opportunity.
Tony Eades
Marketing Strategy, Business Sustainability

The key to creating a lead generating website

Nielsen Group did a survey recently and found that we have just 59 seconds on a website before we lose our visitors. So why do they leave? Well, there's three main reasons they reckon from this survey.
Tony Eades
Going Digital, Marketing Strategy, Business Sustainability

Time for a Marketing Action Plan

The way we work has shifted dramatically in the past few weeks. Businesses that have for years relied on working collaboratively in an office environment are being forced to move online with staff having to work from home; many of them for the first time.
Tony Eades
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