Insights from Salted Stone

Marketing Strategy

The DIY Buyer Persona Worksheet

Your DIY Buyer Persona Worksheet comes with a ready-to-use template which will enable you to action in-depth audience research, understand customer needs & goals, craft targeted messaging & content as well as align your cross-functional teams to better serve your customers...
Tony Eades
Working Remotely, Team Collaboration

Working Better… From Home!

The way we work has shifted dramatically in the past few weeks. Businesses that have for years relied on working collaboratively in an office environment are being forced to move online with staff having to work from home; many of them for the first time.
Michael Peach
Going Digital, Business Sustainability, Business Growth

How to Humanise your AI According to Drift’s VP of Content

Learn about the current state of AI and the importance of evolving your AI to speak more with your customers
Tony Eades
Business Growth

A Web Dev's Guide to Growth Driven Design

This free resource covers what every web dev needs to know about Growth-Driven Design. How growth-driven design fills the gaps that happen with the traditional web design process and the three pillars of growth-driven design...
Michael Peach