Insights from Salted Stone

Marketing Strategy

The DIY Buyer Persona Worksheet

Your DIY Buyer Persona Worksheet comes with a ready-to-use template which will enable you to action in-depth audience research, understand customer needs & goals, craft targeted messaging & content as well as align your cross-functional teams to better serve your customers...
Tony Eades
Working Remotely, Team Collaboration

Working Better… From Home!

The way we work has shifted dramatically in the past few weeks. Businesses that have for years relied on working collaboratively in an office environment are being forced to move online with staff having to work from home; many of them for the first time.
Michael Peach
Going Digital, Marketing Strategy

Five Fantastically Free Applications to Spin a Crisis in Your Favour

Both your customers and remote-working team members are leveraging digital platforms more than ever in an effort to reinvent normality. With internet usage up 70% during the COVID-19 crisis this brings about a wealth of opportunity, but to stay ahead of the game you need the right gear to play. 
Timothy Eades