Insights from Salted Stone

Marketing Strategy

The DIY Buyer Persona Worksheet

Your DIY Buyer Persona Worksheet comes with a ready-to-use template which will enable you to action in-depth audience research, understand customer needs & goals, craft targeted messaging & content as well as align your cross-functional teams to better serve your customers...
Tony Eades
Working Remotely, Team Collaboration

Working Better… From Home!

The way we work has shifted dramatically in the past few weeks. Businesses that have for years relied on working collaboratively in an office environment are being forced to move online with staff having to work from home; many of them for the first time.
Michael Peach
Marketing Strategy, Business Sustainability

The key to creating a lead generating website

Nielsen Group did a survey recently and found that we have just 59 seconds on a website before we lose our visitors. So why do they leave? Well, there's three main reasons they reckon from this survey.
Tony Eades
Going Digital, Marketing Strategy

Inbound Marketing: Converting your website visitors into leads

So you've got visitors to your website, but how do you convert them into leads? Well, the first thing to do is to think about why they're there on your website in the first place.
Tony Eades
Marketing Strategy

How do I plan effectively in today’s market?

So your marketing isn't working effectively anymore. Yet this is the best time for marketing. Let me tell you why...
Tony Eades
Going Digital, Marketing Strategy, Business Sustainability

Time for a Marketing Action Plan

The way we work has shifted dramatically in the past few weeks. Businesses that have for years relied on working collaboratively in an office environment are being forced to move online with staff having to work from home; many of them for the first time.
Tony Eades
Going Digital, Marketing Strategy

10 SEO Mistakes to Avoid During a Website Redesign

It's easy to get lost in the look and feel of design when you're contemplating a website redesign. If you want to ensure that your new site will resonate with your target audience (and to save yourself some major headaches down the road), be sure to check out the ebook to learn more...
Tony Eades
Business Support, Marketing Strategy

Cracking the Code to Covid

Feeling overwhelmed right now? Well, there is light at the end of the tunnel! With these challenges come immense opportunities for your business to capitalise on - this is your time to stop, reflect and even re-invent. Salted Stone has formulated what we call the C.O.V.I.D. Code. Download your copy today.
Michael Peach
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Going Digital, Business Support, Marketing Strategy

Marketing in a Crisis

Major events around the world have either been cancelled, postponed or gone online. From the 2020 Summer Olympics in Tokyo to the Cannes Film Festival to South by Southwest, the annual media festival in Austin, Texas. Forbes’ Coronavirus Cancellation Tracker revealed that more than 57 Million attendees had so far been affected after their events were cancelled or rescheduled.
Tony Eades
Going Digital, Business Support, Marketing Strategy

Prospecting Through COVID-19

According to some media buyers and marketers, COVID-19 will have a bigger impact on advertising than the global financial crisis (GFC). To say it’s a unique time in the world is an understatement, and we have no playbook for these uncharted times.
Tony Eades
Team Collaboration

The War on Covid-19

Tony and Maria Eades’ family lived off a World War II ration book through COVID-19. Could you do it?
Maria Eades

Featured Case Studies

Working Remotely, Team Collaboration

Managing Downtime During the COVID-19 Crisis

Over the course of the COVID-19 global pandemic, we’re likely to see it affect the economic effects on businesses both big and small. But whilst most businesses outside of essential services will no doubt go through some hard times, there are also numerous businesses that will continue to have their staff working, a vast majority choosing to do so from home.
Gavin Skeels
Working Remotely, Team Collaboration

Working Better… From Home!

The way we work has shifted dramatically in the past few weeks. Businesses that have for years relied on working collaboratively in an office environment are being forced to move online with staff having to work from home; many of them for the first time.
Michael Peach
Business Growth

A Web Dev's Guide to Growth Driven Design

This free resource covers what every web dev needs to know about Growth-Driven Design. How growth-driven design fills the gaps that happen with the traditional web design process and the three pillars of growth-driven design...
Michael Peach