Insights from Salted Stone

Marketing Strategy

The DIY Buyer Persona Worksheet

Your DIY Buyer Persona Worksheet comes with a ready-to-use template which will enable you to action in-depth audience research, understand customer needs & goals, craft targeted messaging & content as well as align your cross-functional teams to better serve your customers...
Tony Eades
Free Resource
Business Support, Business Sustainability

Free Working From Home Checklist!

Working from home ... while a dream for some, it can be quite daunting for most. To help support you during this time, we have compiled two working from home checklists (one for employees and another for employers). Download now!
Tony Eades
Free Resource
Free HubSpot Portal Audit
Going Digital, Marketing Strategy

FREE HubSpot Portal Audit

The most successful inbound strategies leverage HubSpot as the engine for marketing and sales growth, however, very few know how to truly harness the platform’s power. If you happen to be one of those few, your strategic efforts may unintentionally fall flat. Take advantage of this opportunity to learn how to maximise your use of HubSpot...
Tony Eades
Free Resource
Marketing Strategy

Strategies for Maximising the Impact of Your CRM

Companies often invest in CRM platforms and expect the benefits to materialize without a utilization strategy in place. The key to making the most of a CRM is to treat it as a means to an end, one that enables strategic business execution, rather than an end in and of itself. Download this free presentation and start...
Tony Eades
Free Resource
Marketing Strategy

The DIY Buyer Persona Worksheet

Your DIY Buyer Persona Worksheet comes with a ready-to-use template which will enable you to action in-depth audience research, understand customer needs & goals, craft targeted messaging & content as well as align your cross-functional teams to better serve your customers...
Tony Eades
Free Resource
Marketing Strategy

FREE Website SEO Audit

Whilst opportunities abound for customer acquisition in the online space, it’s simply not enough to launch a website then wait in the hope of being discovered. Regular assessment of your SEO strategy is critical to getting found by your audience via organic search. It’s time you stop neglecting SEO and uncover optimisations with impact!
Michael Peach
Free Resource
Going Digital, Marketing Strategy

10 SEO Mistakes to Avoid During a Website Redesign

It's easy to get lost in the look and feel of design when you're contemplating a website redesign. If you want to ensure that your new site will resonate with your target audience (and to save yourself some major headaches down the road), be sure to check out the ebook to learn more...
Tony Eades
Free Resource
Business Support, Marketing Strategy

Cracking the Code to Covid

Feeling overwhelmed right now? Well, there is light at the end of the tunnel! With these challenges come immense opportunities for your business to capitalise on - this is your time to stop, reflect and even re-invent. Salted Stone has formulated what we call the C.O.V.I.D. Code. Download your copy today.
Michael Peach
Free Resource
Business Growth

A Web Dev's Guide to Growth Driven Design

This free resource covers what every web dev needs to know about Growth-Driven Design. How growth-driven design fills the gaps that happen with the traditional web design process and the three pillars of growth-driven design...
Michael Peach
Free Resource