Web Analytics refers to the process of analyzing a website's traffic patterns and making them actionable.. Most websites utilize an Analytics application; it is uncommon, however, for an Analytics tool to be used as anything more than data reporting apparatus.

SaltedStone focuses its efforts to provide our clients with context-sensitive Analytics investigations that catalyze improvements to an online business.

By utilizing a web analytics program, SaltedStone filters through comprehensive web traffic data to provide actionable recommendations that enhance overall online business strategy. By establishing both micro and macro conversion metrics (i.e., contact form submittal, transaction completion, a certain number of pages viewed or time spent on site), SaltedStone is able to assess web traffic patterns in light of these metrics and help develop an online presence in such a way as to best achieve these goals.

Whether your goal for utilizing Web Analytics is to better understand your visitors and their patterns, or to identify ways to improve your website in light of some desired goal, SaltedStone can help.

Contact us today to discuss your Web Analytics needs.