Analytics Setup and Integration

The First Step is One of the Most Important.

Web analytics programs require experienced and forward-thinking implementation managment to ensure that data is collected properly and that the business value associated with the data is readily accessible.

Salted Stone has learned a number of valuable lessons over the years that lend benefit to the implementation process.

Our web analytics setup & integration programs begin with an examination of both short-term and long-term business goals, and then work to meaningfully associate those goals with concrete web metrics.  In doing so, we provide organizations with defined and measurable key performance indicators (KPIs) by which actions can be assessed and value quanitifed.

Other important aspects treated through an Analytics Setup & Integration program include:

• Creation of traffic/data filters;
• Identification and creation of custom data segments;
• Identification and incorporation of custom variables;
• Customization of unique dashboards for key personnel based on import and relevancy of information;
• Establishment of Goals & Goal Funnels;
• Testing of implementation to ensure quality of data.

Let us help - we know what we're doing.  Salted Stone's web analytics setup and integration programs begin at $1,250.