 Analytics AuditA Demonstration of Value. If Salted Stone's audit was a college course, it might be titled "Web Analytics 101: An Introduction to Web Data Analysis." This introductory offering is mainly intended for organizations interested in learning about:
The protocol for this engagement involves basic Analytics setup and integration followed by a 30-day data collection period. At the completion of the data collection period, Salted Stone will examine the available information and provide a report detailing its findings as well as any associated recommendations. The examination and the recommendations contained in the audit are generally top-level, but for many businesses they represent the first exposure to a whole new world ripe with business value. If knowledge truly is power, then the data collected and made available through a web analytics application is of unparalleled value. Salted Stone's Web Analytics Audit begins at $1,250.
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