Advanced Segmentation and Customization

Empowerment through Agility, Flexibility & Incisiveness.

Advanced web analytics usage generally requires sophisticated parceling of data. The segmentation of a website's traffic data can allow for a heightened level of specificity and a more precise answer to pointed business questions.

Most organizations cater to specific geographic or demographic profiles. In many cases, advanced visitor segments can be created to isolate behavior associated with these specific profiles.

Advanced segmentation can help answer questions like:

• how do visitors that are logged-in behave different from visitors that are not logged-in?
• how are certain "channels" or sections on a website performing as distinct from sitewide traffic?
• how are new visitors from California who were likely driven to the site from a direct mailer performing as distinct from all other visitors?
• what do individual sales prospects appear to be most engaged with on the site?

The diverse types of questions that can be posed and answered through an examination of segmented data provide an organization with significant ability to leverage web traffic data for the generation of business value.

Salted Stone assists with (a) the development of business questions and (b) the technical implementation of advanced data segments.  Give us a call to discuss your specific needs.