Usability Testing / Site Optimization

The variety and power of Analytics applications have exploded in recent years. Traditional Analytics applications are primarily quantitative in nature, and deal with concrete metrics. At Salted Stone we also help our clients by leveraging data from qualitative Analytics tools like ClickTale. We employ tools that aggregate massive volumes of visitor data into heat maps, and that allow us to review actual recordings of visitor sessions in real-time to understand how visitors are behaving on a website. Armed with this knowledge, we are able to make recommendations aimed at eliciting desired visitor actions.

Our Site Optimization programs also involve A/B (split-test) and Multivariate experiments aimed at improving the conversion rate of specific goal activities. We identify candidate pages, typically key pieces of an overall goal funnel, and create unique variations of those pages. We then drive traffic to each of the variations and measure which result in the highest overall conversion rate. Improvements can significantly increase the occurrence of revenue driving activities.

Our programs benefit from an in-house creative team that specializes in creating clean, cutting-edge designs that resonate with visitors, and a development team that is capable of handling the robust customizations required to synch the various platforms and ensure data integrity.

Let us help unlock the power of your website.