Landing Page Optimization (LPO)

As the role of websites in enterprise marketing programs continues to expand, the fragmentation of website entrance points also increases. Oftentimes - especially with the inclusion of search marketing channels and campaign-specific landing pages that correspond with offline marketing efforts - the home page is no longer the most popular point of entry, or the first page that many of your visitors will arrive at.

Our Landing Page Optimization programs are designed to seamlessly coexist with your current online marketing efforts. We use Analytics data to identify the most popular entrance pages and which of those pages, through improvement, would stand to benefit our clients the most. We design and build new page variations that incorporate effective tactics and best practices, such as:

• Establishing trust / authortity (affiliations, testimonials, accolades);
• Context of use (photos/videos of real-life application);
• Directional cues (color, contrast, arrows, direct gaze of human eyes);
• Cohesion / congruence (all elements supporting a single CTA);
• Usage of white/blank space;
• Promotion of primary & secondary goals (direct response vs. nurturing).

Landing Page Optimization can have a dramatic impact on overall conversion rate and the overall business value of an organization's online presence. Businesses that are serious about extracting the full value from their online presence understand the importance of ongoing, continual testing & experimentation. Results from even the most basic optimization experiments can be astounding. Let us show you how and why a LPO program fits within your enterprise landscape.