Yes - it works. No - it's not magic.
Search engine marketing refers to the processes associated with leveraging search engines (i.e. - Google, Yahoo, MSN) for website traffic and business growth.
There are two main types of search engine marketing: (a) cost-per-click / sponsored listings and (b) search engine optimization. Salted Stone, Inc. has been providing professional search marketing services via both channels since 2006.
Salted Stone, Inc. develops and executes the right search program for its clients based on individual business model and budget. We’ve created custom programs for organizations of all sizes and types and have learned that the ingredients for success cannot be rolled-up into a single, concise recipe. Success in the search engines is not based on magic or trickery – it requires measured, calculated initiatives and dedication to informed management practices.
Salted Stone, Inc. works with its clients to establish and explain realistic, attainable goals that take into consideration an organization’s current positioning and treat it as a key factor in defining overall objectives. Getting from A to Z is accomplished via a series of smaller, sequential steps. At Salted Stone, we work to develop both the macro strategy and the micro tactics that serve to bridge the gap between our clients’ current positioning and final objective.
Our search programs have served the needs of both B2B and B2C organizations, and have been built to facilitate large, international brands as well as small, growing companies.