Marketing Channel / Agency Audits

As organizations continue to trust Agencies to manage their online marketing channels, the need for measurement and validation of those marketing channels by an independent, unbiased Analytics firm becomes increasingly important.

Salted Stone provides focused and comprehensive Marketing Channel Audits, aimed at evaluating & measuring the business value of any campaign. Whether you're advertising in Search, Display, Email or any other medium, we can provide an independent analysis of Agency performance that is grounded in concrete visitor data and performed within a fair & realistic framework.

When marketing Agencies are left to provide measurement of the programs that they are responsible for running, they do have an incentive to make their program look as successful as possible. This makes an independent and unbiased evaluation increasingly important.

There is an emerging need for an Analytics Watchdog in every enterprise that will help set success metrics for Agencies, establish appropriate reporting formats, and - ultimately - make Agency partnerships more productive.